What does the Managing Director of Attiva - Andover think of their Promotional Video?

Option 1 - read everything below. Option 2 - Let him tell you. Click the small video in the border to the right.

One of the challenges faced in the fitness industry is to give people the confidence to explore the facilities without the fear of being pushed into a long term contract they don't know if they will achieve.

The Attiva concept is all about making the environment friendly, welcoming but also very professional. We wanted to give a fresh impetus to our marketing campaigns and traditional methods such as leaflet drops did not see us in a unique position in the market place.

Having not been involved in a production of a video before we were not sure where to start but right from the off Video Productions made the process very straight forward. They were very open to ideas and also where we were not sure, quick to come up with suggestions.

A professional Breadboard was put together by Video Producctions and agreed with Attiva and then very little work was then required by the Attiva team.
The filming was non intrusive over a couple of days and generated a lot of interest in the strategy of the club which certainly enhanced our reputation.

What was of particular importance for our members was that some people didn't want to appear on film especially not looking their most glamorous in workout gear! Video productions were very sympathetic to this and there we no issues at all, of course some people were only too pleased to have a starring role and this created a buzz around the club.

The equipment used was clearly top of the range and we were all in awe of what was happening.

The vital part however is the end result which we believe shows the club in a very positive light and we are placing the production on the Attiva website and looking out to roll out the concept to further clubs. Furthermore we will be producing a DVD as part of our overall marketing campaign.

A totally professional experience from start to finish and we would not hesitate in recommending the services of Video Productions and indeed would be happy to discuss this with any potential clients further.

A massive thank you once again!

Andrew White
Managing Director.

The video is in use at two locations on the Head Office web site - http://www.attivauk.com.